Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing.
- Create a sales-oriented profile and connections policy to attract more leads
- Become an industry thought leader by establishing your own community within the lucrative Linkedin demographic
- Set up your Linkedin Companies Page to improve your reputation–and drive more traffic to your website
- Optimize your Linkedin presence as part of your social media optimization efforts.
- and much more.
This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
Social Media Policies Toolkit
Define The Rules At Your Company For The Proper Use Of Social Media Platforms Such As Blogs, Twitter, Facebook And Youtube. Ensure Your Users Are Spending Their Time Productively And Company Resources Are Being Used For The Business.
Click Here Learn More: Social Media Policies Toolkit
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The Social Media Business Equation by Eve Mayer Orsburn (2011, Paperback)
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