Tag Archives: marketing

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Una colletta di storie

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Una colletta di storie

Quando La Chiesa (ri)scopre lo storytelling Avendo scritto un libro in cui dico che tutti noi vendiamo qualcosa (e che non c’è niente di male nel vendere qualcosa) seguo con molta attenzione le campagne di comunicazione per il 5 e l’8 per mille. Una volta le multinazionali scrivevano le regole del marketing. Gli enti benefici e la politica inseguivano. Oggi nel farsi pubblicità spesso il no profit sa essere creativo e innovativo quanto le grandi aziende. La campagna “Chiedilo a … Continue reading →

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16 Situations When You Should Send a Handwritten Card

16 Situations When You Should Send a Handwritten Card

If you have been selling more than a few years I suspect that you have read, or heard someone say, that you should be sending handwritten thank-you cards or notes to people on a regular basis. This practise seems to be going the way of the dodo bird and very few sales people take the time to incorporate it into their daily or weekly routine. Here are 16 circumstances or situations when it makes sense to send a handwritten note … Continue reading →

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A Quick & Easy Way To Stand Out

A Quick & Easy Way To Stand Out

By now, you should know that I feel that our prospects have way too many things on the brain. In fact, I believe that they have so many things tugging at their attention strings that’s its way too easy for you and I to be forgotten. What’s an aspiring sales rock star to do? I was talking with [...] Copyright and Property of this Article by PAUL CASTAIN’S Sales Playbook, best blogs

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Angelo custode o menagramo?

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Angelo custode o menagramo?

Il paradosso del venditore di assicurazioni Ieri ho fatto un biglietto aereo on line con Ryan Air. Dopo aver compilato i miei dati il sistema mi ha “proposto” di comprare una copertura assicurativa per il mio viaggio. Il mio no ha fatto scattare un messaggio che dire perentorio è poco: ”Molte persone si pentono amaramente di non averlo fatto. Vale davvero la pena rischiare?” E poi di nuovo tra le opzioni da cliccare “No grazie, voglio correre il rischio”. Il … Continue reading →

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Perdenti felici

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Perdenti felici

Vendere e saper prendere porte in faccia Qualche tempo fa, fermo in coda ad un semaforo, ho notato il cartellone pubblicitario di un’azienda che lanciava una grande campagna di reclutamento di venditori. In un mondo in cui gli annunci di lavoro sono ormai appannaggio quasi esclusivo del web e scompaiono lentamente perfino dalla carta stampata, mi è sembrato quantomeno singolare trovare un annuncio di lavoro per strada, insieme a facce di politici e offerte speciali della grande distribuzione. Sotto la … Continue reading →

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Two Books On Habit

Over the past few weeks, I have read Habit: The 95% of Behavior Marketers Ignore by Neale Martin. As a business owner (and therefore a marketer), this book provides valuable lessons for me about how and why people buy – and as this book shows using great examples, stories and research, it isn’t always for the reasons [...] Copyright and Property of this Article by Kevin Eikenberry Blog, best blogs,

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Lead Generation: Whose Job Is It, Anyway?

Lead Generation: Whose Job Is It, Anyway?

It’s Guest Post Monday, and speaker and author Joanne S. Black looks at a common misconception out there about lead generation. “Salespeople should not generate their own leads.” That’s what more than one marketing executive told me at a recent sales and marketing event. (Seriously?) But it gets worse. Then these marketing people said that salespeople are terrible at lead gen. They also told me that they don’t want their salespeople generating their own leads (translation: too expensive). Let them follow … Continue reading →

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Sales vs. Marketing: Can’t They Play Nice?

Sales vs. Marketing: Can’t They Play Nice?

If you’re in Sales, you’ve learned to hate Marketing. If you’re in Marketing, you’ve learned to hate Sales. If you’re in management, you’ve learned to hate them both! It seems as if there are a number of arguments they’ve had with each other. The single biggest reason is because the two sides really don’t understand what the other side does. If you’re in Sales, when was the last time you spent an extended period of time working with your Marketing … Continue reading →