I was taking a drive to my favorite campground (and lending some really bad background vocals to a song on the radio) when it happened . . . Some dude in a really nice Corvette convertible passes me. The guy is happy as can be (as well he should be for being able to pass my [...] You can read original article Here! Copyright and Property of this Article by PAUL CASTAIN’S Sales Playbook, best blogs

Most sales reps consider the old “Send me your information” line as a stall or perhaps a substitute for “I’m really not interested”. I know many of you will push back for various reasons. Here are a few of them with my thoughts. “Why should I go through the effort when I don’t even know they’re serious? If [...] You can read original article Here! Copyright and Property of this Article by PAUL CASTAIN’S Sales Playbook, best blogs

1)    Invitation Templates . . . don’t use them! You’re better than that! Nothing says “I couldn’t be bothered taking 10 seconds to write you a personal message” more than those boring templates. Want to stand out? Don’t do what everyone else is doing. 2)    Avoid “IDK’s” “IDK” stands for “I don’t know” When someone hits that, in [...] You can read original article Here! Copyright and Property of this Article by PAUL CASTAIN’S Sales Playbook, best blogs

I was  rushing to get things done so I could have lunch with my son when I received a phone call that no parent wants to get. My son was involved in an accident. Nobody was hurt and only minor scratches on both cars. He was lucky but I couldn’t help but think things could have turned out [...] You can read original article Here! Copyright and Property of this Article by PAUL CASTAIN’S Sales Playbook, best blogs

As many of you know, Google has a cool product it’s launching called “Google Glass” and it’s really funny. Not to me but to several people in the media and people in general who are making fun of it. But that’s not the really funny part . . . Most innovative ideas go through the same thing . [...] You can read original article Here! Copyright and Property of this Article by PAUL CASTAIN’S Sales Playbook, best blogs

There was an interesting scene at the beginning of the sales classic Wall Street. Marv turns to Bud Fox and says . . . “Bud, you forgetting something? “The Gekko phone call?” “Buddy when are you going to realize . . . big game hunters bag the elephants!” As a quick refresher, Gordon Gekko was a huge prospect for Bud Fox. [...] You can read original article Here! Copyright and Property of this Article by PAUL CASTAIN’S Sales Playbook, best … Continue reading →

I’m sure you all heard the one about how important our attitude is when it comes to setbacks? More specifically . . . How you and I choose to look at and define our circumstances can profoundly influence the outcome. I guess that means we’re not allowed to engage in any of that “Why me?” self talk, [...] You can read original article Here! Copyright and Property of this Article by PAUL CASTAIN’S Sales Playbook, best blogs