Tag Archives: Sales Force Alignment

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It’s Not Always Easy

It’s Not Always Easy

Earlier this week, I posted on two related or intersecting topics sales leaders need to manage and improve. First, their view of, and approach to sales training; second the alignment of their sales assets with clearly identifiable market segments. Based on some feedback, I want to expand on some key points and make sure that the wrong message is not being taken away. With respect to KPI’s and training, I was not saying that KPI’s do not belong as part … Continue reading →

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Sales Force (Mis)Alignment

Sales Force (Mis)Alignment

By now everyone is aware of the increasing talk of the need for alignment between marketing and sales, with some organizations realizing that it is healthier to look at the entire Client Life Cycle as one function rather than two. Some organization have acted on their commitment by creating the role of Chief Revenue Officer, having both functions coalesce behind a singular purpose, function and execution. This indeed is a step forward as it aligns and consolidates the organization’s resource … Continue reading →