Richardson Sales Excellence’s Post: Leveraging Trigger Events to Take the Pain out of Prospecting
Leveraging Trigger Events to Take the Pain out of Prospecting In a recent post, I talked about ways to find ideal prospects. Once you’ve identified the profile of your likely buyers, you could start cold calling them to gauge interest and get them on your mailing lists, but that takes time and promises little yield. A more effective approach is to know situations or circumstances that precipitate buying among your current clients and then target ideal prospects in similar straits. … Continue reading