Translaction of the article “ 8 Ways To Tame Sale Presentations Jitters” , Courtesy by the Author Kelley Robertson .
Tuesday’s post about stage fright certainly struck a chord with people.
I received emails from a variety of people who expressed their fear of delivering sales presentations to a group of people. Everyone stated that a one-on-one presentation was easy but groups really made them nervous.
If you happen to struggle with this problem this post is for you…
Here are eight strategies that will help you to tame those nerves and deliver a powerful and compelling sales presentation.
Sales Presentation Tip #1
Prepare, prepare, prepare. One reason for sales presentation anxiety is the fear of making a mistake. I know very few people who like making mistakes in public and the impact is intensified when you’re standing in front of a group of prospects.
因此, the more time you invest in preparing your presentation, the more confident you will be.
This doesn’t mean writing out an entire presentation but it does mean making sure you know the key points you want to address.
Sales Presentation Tip #2
Avoid memorizing your entire presentation. 代替, just memorize the key points (I use PowerPoint as my markers). This can reduce the stress because you won’t worry as quite much about making a mistake.
Here’s a technique I learned many years ago in case you forget your next point. Instead of racking your brain to remember what to say next (that seldom works and only causes more stress), simply recap your last couple of points. This approach misdirects your brain and is extremely effective at getting you back on track.
Sales Presentation Tip #3
Anticipate potential problems. What might go wrong during your sales presentation? What might you forget? Are you relying on technology? 如果是这样的, do you have a back-up plan? Does it make sense to write a list of everything you need to bring with you?
Sales Presentation Tip #4
Rehearse. Rehearse your presentation as many times as possible before you deliver it. This helps your brain and mouth work together and gives you the opportunity to correct mistakes and ensure that the speech flows smoothly. I have been speaking for more than 16 years and I still verbally rehearse new speeches and sales presentations several times before I actually deliver them.
Sales Presentation Tip #5
Anticipate objections. Rehearsing helps me anticipate possible objections which gives me the opportunity to prepare for them before the actual sales presentation. When you anticipate potential objections you can actually modify your presentation and proactively address them. This gives you more credibility and commands more respect.
Sales Presentation Tip #6
Nerves are okay. Recognize that it’s okay to be nervous before a presentation. I STILL get nervous before a sales presentation, a training workshop or sales keynote speech. The key is to find ways to relax such as deep breathing, stretching, or even pacing.
Sales Presentation Tip #7
Don’t expect perfection. In the years I have been selling and delivering sales training workshops and keynote speeches, I don’t think I have ever delivered a perfect presentation. I have neglected to make certain points. I have forgotten what to say. I have stumbled on my words. I have called people the wrong name.
My point is that it doesn’t matter.
You will seldom, if ever, deliver a perfect sales presentation so don’t expect to. Strive for excellence instead. Learn from your mistakes but don’t beat yourself up unless of course you REALLY screw it up (I’ve done that, 太!).
Sales Presentation Tip #8
Present, present, present. Lastly, the most effective way to overcome your fears and hesitations is to deliver as many sales presentations as you can. This is particularly important if you experience extreme anxiety like my youngest daughter. You may never become completely comfortable delivering sales presentations to larger groups but you will become more proficient.
What additional advice do you have? Please feel free to add your thoughts on how to reduce sales presentation anxiety in the comments area.
顺便说一句: You can download a free copy of “58 Ways to Create Compelling Sales Presentations”.
Could your team use some help improving their sales presentations? Feel free to contact me and we can discuss the details: Kelley@RobertsonTrainingGroup.com 或 905-633-7750.
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